Airing Egypt’s Dirty Laundry: BuSSy’s Storytelling as Feminist Social Change

Abstract

In this paper, I examine alternative feminist activism and social movements in Egypt by analyzing BuSSy. BuSSy is a performance art group that hosts storytelling workshops and monologues of taboo and “shameful” personal stories that challenge societal and state-sanctioned normative discourses on femininity/womanhood and masculinity/manhood. Drawing on transnational feminist scholarship and queer theory and using collective memory as a lens, I argue that BuSSy’s storytelling is an act of airing Egypt’s dirty laundry, queering normative discourses to enable feminist counter-memorializing. Based on content analysis of secondary data including BuSSy’s published interviews, YouTube videos, website and Facebook images, and testimonies from 2006 to 2020, my analysis reveals BuSSy as curating an “archive of feelings” centralizing gendered narratives of shame. I examine how BuSSy’s affectively contagious storytelling leads to feminist social change by empowering storytellers and listeners. BuSSy’s works create cathartic experiences to shed stigma and shame. Finally, I reconceptualize feminist activism and collective memories outside of the 2011 Egyptian revolution and contribute to the literature on shame by analyzing how BuSSy identifies and counters shame’s silencing power.