Ex-gay ministries, like many evangelical groups, advocate traditional gender ideologies. But their discourses and practices generate masculine ideals that are quite distinct from hegemonic ones. I argue that rather than simply reproducing hegemonic masculinity, ex-gay ministries attempt to realize godly masculinity, an ideal that differs significantly from hegemonic masculinity and is explicitly critical of it. I discuss three aspects of the godly masculine ideal—de-emphasizing heterosexual conquest, inclusive masculinity, and homo-intimacy—that work to subvert hegemonic masculinity and allow ministry members to critique it while still advocating for innate gender distinction and hierarchy. I conclude by arguing that gender theorists need to be more precise in distinguishing conservative religious masculinities from hegemonic ones.
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