This article expands the recent sensorial turn in identity studies. It illustrates how individuals embody and link together multiple identities through the multivocality of a particular sensory experience as well as the various meanings encapsulated within the sensory experiences of a particular event. Through a case study of King and Queen celebrations in Santa Catarina, Brazil, this article investigates the social meanings associated with the aesthetics of one of the oldest German traditions in the country. While on the surface the King and Queen celebration appears to be solely a celebration of German roots, a focus on the multivocality of the sensory experiences reveals a more complicated situation where the hosts are claiming not just a German ethnic identity but a Brazilian national identity by drawing upon the multiple social meanings associated with certain sensory experiences and foregrounding particular aesthetics.
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