How do members of fair trade businesses hold their profit-maximizing interests in check in order to make room for extra-financial ones? Answering this question is important because corporations are increasingly called upon to be responsible—even social-value producing—citizens, but scholars do not fully understand how they become so. Using data from the fair trade industry, this article demonstrates that market pressures can be buffered in part by a type of Weberian discipline that is motivated by the meanings that members of an organization attach to the social consequences of their work.
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