Introduction to the Special Issue

Arnould, Eric J. 1998. Daring consumer ethnography. In Representing consumers, edited by Barbara B. Stern , 85-126. New York: Routledge.

Lincoln, Yvonna , and Egon S. Guba . 1985. Naturalistic inquiry. Beverly Hills, CA: Sage.

Maclaran, Pauline , and Lorna Stevens . 1998. Romancing the utopian marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre. In Romancing the market, edited by Stephen Brown , Anne Marie Doherty , and Bill Clarke , 172-186. New York: Routledge.

Sherry, John F., Jr. 1991. Postmodern alternatives: The interpretive turn in consumer research. In Handbook of consumer behavior, edited by Thomas S. Robertson and Harold H. Kassarjian , 548-591. Englewood Cliffs, NJ: Prentice Hall.

Van Maanen, John . 1995. An end to innocence: The ethnography of ethnography. In Representation in ethnography, edited by John Van Maanen , 1-35. Thousand Oaks, CA: Sage.