Breastfeeding, widely recognized for its significant health benefits, presents multifaceted challenges that contribute to low breastfeeding rates in many countries worldwide. In postmodern society, women’s decisions regarding breastfeeding are influenced by numerous factors, including socioeconomic status, work-related demands, social norms, digital media, and individual subjectivities.
Research Aim:
This study aims to identify and analyze the subjective factors that shape women’s perceptions of breastfeeding in low-income settings, including the impact of breastfeeding discourse.
Methods:
The research employed a qualitative approach, utilizing Cartography for data collection and Laurence Bardin’s Content Analysis for interpretation. Nineteen postpartum women from a public hospital participated in the study, sharing their emotions, perceptions, and objective factors influencing their breastfeeding decisions.
Results:
A complex interplay of positive and negative sentiments was observed. Bonding, defined as a feeling of connection to the baby, emerged as the most prominent positive emotion. On the other hand, fear and insecurity—primarily related to concerns about pain and insufficient milk supply—were identified as the dominant negative emotions. Additionally, participants expressed embarrassment about breastfeeding in public and emphasized the crucial role of information and support provided by healthcare professionals.
Conclusion:
Understanding the subjective factors influencing breastfeeding choices among underprivileged women is essential for providing effective information and support. Reframing the breastfeeding discourse to reinforce women’s confidence in their abilities, and emphasizing the societal responsibility for support, can help ensure a positive experience for all women and contribute to higher breastfeeding rates.
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