Abstract

Get full access to this article
View all access options for this article.
References
1.
Fink
L
. Larry Fink’s 2018 letter to CEOs: a sense of purpose . 2018 . https://www.blackrock.com/corporate/investor-relations/2018-larry-fink-ceo-letter. Accessed April 18, 2019 .
2.
Sinek
S
. Start with Why . London, England : Penguin ; 2009 .
3.
Fink
L
. Larry fink’s 2019 letter to CEOs: purpose and profit . 2019 . https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter. Accessed April 28, 2019 .
4.
Leibson
H
. The power of purpose-driven . Forbes . 2018 . https://www.forbes.com/sites/hayleyleibson/2018/01/25/the-power-of-purpose-driven/. Accessed April 29, 2019 .
5.
Quinn
R
Thakor
A
. Creating a purpose-driven organization . Harvard Bus Rev . 2018 ;(July−August ). https://hbr.org/2018/07/creating-a-purpose-driven-organization. Accessed April 28, 2019 .
6.
Schwartz
T
Porath
C
. Why you hate work . New York Times . 2014 . https://www.nytimes.com/2014/06/01/opinion/sunday/why-you-hate-work.html?_r=1. Accessed April 29, 2019 .
7.PwC . Putting purpose to work: a study of purpose in the workplace ; 2016 . https://www.pwc.com/us/en/about-us/corporate-responsibility/assets/pwc-putting-purpose-to-work-purpose-survey-report.pdf. Accessed April 29, 2019 .
8.
Achor
S
Reece
A
Kellerman
G
Robichaux
A
. 9 out of 10 people are willing to earn less money to do more-meaningful work . Harvard Bus Rev . 2018 . https://hbr.org/2018/11/9-out-of-10-people-are-willing-to-earn-less-money-to-do-more-meaningful-work?autocomplete=true. Accessed April 28, 2019 .
9.
Pearce
N
Nickisch
C
. Why people — and companies — need purpose ; 2019 . https://hbr.org/ideacast/2019/04/why-people-and-companies-need-purpose.
10.
Czarnecki
S
. Eight in 10 consumers say they’re more loyal to purpose-driven brands . PR Week . 2018 . Sean Czarnecki . Accessed April 29, 2019 .
11.
Taylor
B
. The legacy of Herb Kelleher, cofounder of southwest airlines . Harvard Bus Rev . 2019 . https://hbr.org/2019/01/the-legacy-of-herb-kelleher-cofounder-of-southwest-airlines. Accessed April 28, 2019 .
12.Corporate Rebels . The power of purpose: how Patagonia walks the talk . Corporate Rebes . 2016 . https://corporate-rebels.com/patagonia/. Accessed April 28, 2019 .
13.
Beer
J
. Exclusive: “Patagonia is in business to save our home planet.” Fast Company . 2018 . https://www.fastcompany.com/90280950/exclusive-patagonia-is-in-business-to-save-our-home-planet. Accessed April 28, 2019 .
14.About B Corps . Certified B Corporation . https://bcorporation.net/about-b-corps. Accessed May 3, 2019 .
