Economies of Acquaintances: Social Relations during Shopping at Food Markets and in Consumers’ Food Cooperatives

Abstract

I researched two forms of shortened food supply chain in Poland from the perspective of social relations. This involves qualitative analysis of interviews with the customers of seven open-air food markets in Małopolska region and the members of one Krakow cooperative. Such markets are traditional forms, continuously and deeply rooted in households’ everyday provision strategies, whereas food cooperatives are typical Alternative Food Networks inspired by Western experiences and have only existed in Poland for a few years. The two forms have distinct similarities, as they refer to directness and locality and are critical of dominant, mass economic institutions. However, the analysis of consumers’ interviews points to clear differences rooted in historical and structural determinants. These differences result in their different dynamic and contrasting roles in the food system and food culture of Poland. Owing to their inclusiveness and comparative popularity, open-air markets in Poland offer a universally accessible source of fresh produce. Furthermore, their strong social embeddedness increases their capacity to adapt to the current economic conditions and clients’ needs. The social-network nature of cooperatives, meanwhile, results in limitations in the scope of their operation, yet at the same time leads to innovative solutions and political narratives that are critical toward the mainstream food system. The criticism of markets, on the other hand, is based on conservative resistance, related to everyday food practices, private experiences, cultural values, and nostalgia.