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Abstract

The objectives of the study were to a) test the validity of Gaskill's (1992) Retail Product Development Model across a broader range of specialty stores and b) expand the model beyond line presentation to include events and considerations in post-adoption product development. Twenty-one men's, women's, and children's specialty store retailers deriving 70% to 100% of their sales from private label merchandise through in-house product development were compiled from current retail directories to serve as the sample. Data were collected with a qualitative telephone interview schedule and analyzed using descriptive analysis. Stages in the original model were confirmed; however, modifications were made based on new data. Expansion of the model to include post-adoption product development stages was also carried out. The end result was the development of a revised Retail Apparel Product Development Model.

Keywords

Wickett J. L.Gaskill L. R.& Damhorst M. L. (1999). Apparel retail product development: Model testing and expansion. Clothing and Textiles Research Journal 17(1)21-35. Key Words: retailing product development model validation.

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Apparel Retail Product Development: Model Testing and Expansion

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