The purpose of this study was to identify the content of clothing and textiles curricula in home economics programs at the baccalaureate level and then to ascertain which elements of that content were perceived as important to job performance in the occupational field of Fashion Marketing, with emphasis on retail merchandising. The analysis of the responses of 416 apparel retailers (employers), ACPTC members (educators), and clothing and textiles degree recipients (graduates) to a mail survey provided strong rationalefor recommendations regarding which content elements should be included in the required core of Fashion Marketing programs and which elements would be likely candidates for de-emphasis or deletion from program requirements when there are time constraints.
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