Abstract
As a contribution to advancing the adoption of protective apparel, this study examines the relationship between attitudes and behavior of farmers who use pesticides and their preference in protective apparel. A mailed questionnaire to certified pesticide users provided the data for analysis. Rogers and Shoemaker's attributes of innovation (relative advantage, compatibility, complexity, trialability, and observability) provided the framework for both attitudinal and behavioral question development. Attitude toward protection was found to be the greatest influence in behavior. Because fruit growers held the highest beliefs in protection and also took more action for protection, they would be most likely to be receptive to new ideas in pesticide protection. Education and age variables were influenced by the fact the majority of fruit growers fell into the older and less educated groups. Garments preferred recommended by all respondents were the traditional shirt, pants, and hat. Comfort was an important value influencing garment preference of all except fruit growers.
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