Social anxiety is the psychological condition a person experiences due to fear of making an embarrassing impression, and is experienced more by women than men. Appearance management behaviors, or activities engaged in to create a personal aesthetic, are categorized as routine and non-routine. Using Schlenker and Lear's model of social anxiety and self-presentation and Rudd and Lennon's Model of Body Aesthetics we propose that social anxiety and appearance management behaviors are related. Using an internet survey method, data were collected from 287 women. Results reveal a link between social anxiety and some routine behaviors and the likelihood to engage in some non-routine behaviors. Results are discussed in terms of objectification and internalization of beauty standards.
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