This article describes how a class on global consumers was transformed into an interactive class using both active and deep learning techniques. Good teachers understand that to achieve a level of lasting learning, students must be engaged on many levels. While much has been written about active learning, the concept of deep learning is limited, particularly when applied to a large class setting. This paper describes active and deep teaching strategies and provides learning exercises for their integration into the classroom. Analysis of open-ended student responses and end-of-semester quantitative responses indicated that active learning enriched the learning experiences and resulted in a deeper understanding of key concepts, thus supporting the idea that these techniques can be incorporated into a large lecture setting with relative ease and can make a significant impact on learning.
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