Abstract
A theory of product performance and consumer satisfaction was applied to examine the instrumental and expressive outcomes associated with prototype trousers developed from the Canada Standard Sizing (CSS) size code M18 and the ASTM D5586 size code MPl6. Instrumental outcomes are positive or negative judgments of a product based on consumers' reactions to the physical aspects of a product. Expressive outcomes refer to positive or negative judgments of a product based on consumers' personal or emotional reactions to a product. A convenience sample of 20 women aged 56 to 89 years participated in a two-week wear test followed by face-to-face interviews. The results showed that (a) the participants' measurements were similar to the ASTM MP16 measurements; (b) although participants were satisfied with the ASTM prototype trouser, there was no significant difference in overall satisfaction; (c) participants tended to associate both prototype trousers with instrumental outcomes.
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