Abstract
The Internet is here to stay, and so is the dot.com employee. Nearly every major company today is struggling with how to pay this new breed of employee. Traditional corporate pay schemes no longer attract and retain the best dot.com people. Companies fail to attract and retain talented dot.com employees because they cling to out-dated myths about these workers. The most successful companies in the e-business world-both traditional companies and true Internet companies-ignore these myths and respond to the needs and interests of today's dot.com employees. This article identifies the myths and, using real-life examples, outlines what companies need to do to attract the most outstanding e-talent.
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