Abstract
Many organizations have a new interest in 360 assessment, or multirater feedback, and are anxious to implement this tool. Evidence suggests, however, than fewer than 15% of top companies are actually doing so in any organization-wide way. This article discusses the reasons behind the recent explosion of interest in 360 assessment and examines some of the inherent pitfalls in approaching this process without adequate preparation. The article notes the importance of skilled facilitators and cautions that the success of any multirater tool depends on the effort that goes into it as well as the thoroughness of the follow-up process.
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