This article looks at the communicative strategies adopted by the main political parties when dealing with British television news coverage of the Northern Ireland peace process. It examines the disadvantageous as well as advantageous impact of reporting on peace politics and highlights how political groups applied different communicative strategies when engaging with news. Drawing on original interview material gathered from politicians and journalists who were involved with the politics and reporting of the peace process from 1994–1998, this study invites a rethinking of the relationship between politics and news in the emerging climate of peace in Northern Ireland.
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