Le but de cet article est d'explorer la manière dont sont adoptées les décisions d'achat au sein du couple. Les mécanismes qui permettent de passer de préférences individuelles, souvent divergentes, à des choix concernant l'unité conjugale sont analysés. C'est ainsi que sont analysées les sources du désaccord, son volume, ses déterminants, son traitement, les déterminants des modes de traitement de désaccord et les résultats au désaccord.
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