Cet article se centre sur la description de la mise au point d'une échelle de mesure de l'implication adaptée aux enfants de 8 à 11 ans. Après avoir rappelé les différentes conceptualisations et les principaux outils de mesure de ce construit, les auteurs — adoptant une démarche qualifiée d'adaptation complète — ont appliqué le paradigme de Churchill. Au terme de 4 collectes de données, elles-mêmes précédées d'une importante étude pilote, les auteurs mettent en évidence que l'implication des enfants envers les produits est essentiellement basée sur 2 facettes: l'Attrait du produit et l'importance de leur Avis en ce qui concerne son achat. Ils concluent en présentant les 10 items révélateurs des 2 facettes de la variable latente Implication auprès d'un jeune public ainsi que des «normes» établies au départ de différentes applications récentes de leur échelle finale, applications ayant permis de tester une deuxième fois la validité de trait.
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