Cet article présente le processus de création et de validation d'une échelle de mesure de la tendance à innover des consommateurs (l'ETIG), composée de trois dimensions: l'attrait pour la nouveauté, l'autonomie dans la décision d'innover et l'aptitude à prendre des risques en essayant la nouveauté. L'hypothèse sous-jacente est que la tendance à innover est un trait de personnalité central de l'individu, qui ne peut être mesuré que par l'ensemble de ses manifestations, en raison de son caractère latent. Les résultats montrent une bonne validité de l'échelle.
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