Cet article évalue l'adaptabilité inter-pays d'une échelle de mesure de l'innovativité des consommateurs pouvant s'appliquer à divers domaines spécifiques de la consommation (Goldsmith et Hofacker, 1991). Cette échelle a été développée, testée et validée aux Etats-Unis uniquement. L'adaptabilité de l'instrument à d'autres contextes est évaluée dans le domaine spécifique du cinéma, à travers l'étude de ses propriétés psychométriques dans trois pays (Canada, France et Israël). Les implications théoriques, méthodologiques et managériales de cette évaluation sont discutées.
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