Cet article présente les notions de catégories cognitives et de jugement de typicalité. Le jugement de typicalité est lié à l'organisation catégorielle des connaisances. En tant que processus d'évaluation, il permet au consommateur de prendre des décisions, mais aussi de produire des connaissances nouvelles. Après une présentation des principales caractéristiques fonctionnelles du jugement de typicalité, les implications opérationnelles sont proposées.
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