Cet article dresse un bilan d'un ensemble de recherches menées à ce jour dans le domaine du risque perçu en psychologie du consommateur. Le concept de risque et les méthodes de mesure font l'objet d'une première partie. Les antécédents, regroupés en trois ensembles selon qu'ils sont liés à l'individu, au produit ou à la situation d'achat, sont ensuite présentés. La question du statut théorique de la variable de risque en psychologie du consommateur est finalement soulevée. L'auteur conclut sur les voies de recherches envisageables.
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