Dans cet article, les auteurs, s'appuyant sur une revue des écrits en théorie des organisations et en marketing, identifient les facteurs déterminants de la structure du département de marketing. Après avoir constaté la rareté et la disparité des recherches conceptuelles et empiriques menées dans ce champ d'investigation, les auteurs résument les résultats de leurs travaux en élaborant un modèle préliminaire. Il est souhaité que ce modèle intégrateur soit éventuellement testé, validé et amélioré dans le futur.
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