Cet article explore les liens historiques du marketing et du taylorisme. Il montre que les marketers, après avoir étendu le modèle taylorien de gestion de la main d'œuvre à la planification des ventes, ont ensuite soumis l'entreprise à l'observation scientifique des marchés. En discernant un consommateur là où Taylor ne voyait qu'un travailleur, les marketers sont parvenus à réaliser le projet taylorien d'accord entre l'entreprise et le sujet économique modernes.
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