Restricted accessResearch articleFirst published online 1993-12
Une méthode d'estimation de la validité interculturelle des instruments de mesure : Le cas de la mesure des valeurs des consommateurs par la liste des valeurs LOV
Cet article propose une méthode d'estimation de la validité interculturelle des instruments de mesure. Celle-ci découle directement d'une vision cognitive des différences culturelles, dont la mise en œuvre s'effectue au moyen de tests séquentiels basés sur des modèles d'analyse factorielle confirmatoire multi-échantillons (LISREL). L'application de la démarche propose à la liste des valeurs (LOV) de Kahle indique que l'instrument proposé fait preuve d'un faible degré de comparabilité culturelle.
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