La littérature sur le moment d'entrée sur un marché tend à confirmer un avantage de part de marché pour les premiers entrants. Cet avantage engendre des conséquences en terme de performance d'entreprise. Nous proposons de structurer les recherches en trois catégories : longitudinales, en coupes instantanées et psychologiques. L'analyse de ces voies de recherche met en évidence différentes limites et débouche sur des propositions de recherche.
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