L'objet du présent article est d'attirer l'attention sur un grand oublié de la littérature en achat familial: l'adolescent.
Plus précisément, il s'agit de:
proposer une définition opérationnelle de l'adolescent, qui tienne néanmoins compte des apports de diverses disciplines (psychologie, sociologie, histoire…);
relever dans la littérature marketing les spécificités de l'adolescent par rapport à l'enfant;
proposer, sur base des travaux déjà effectués, des orientations pour les recherches futures.
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