Commentaire: Applications marketing de l'analyse économique de la variété de produits

Agaiwal M. and Ratchford B.T. (1980), Estimating Demand Functions for Product Characteristics; The Case of Automobiles, Journal of Consumer Research, 7 (December), 249–262.

Carpenter G. (1989), Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market, Marketing Science, 35, (September), 1029–1044.

Carpenter G. and Nakamoto K. (1989), Consumer Preference Formation and Pioneering Advantage, Journal of Marketing Research, 26 (August), 285–298.

Dobson G. and Kalish S. (1988), Positioning and Pricing a Product Line, Marketing Science, 7 (Spring), 107–125.

Hauser J.R. (1988), Competitive Price and Positioning Strategies, Marketing Science, 7 (Winter), 76–91.

Hauser J.R. and Gaskin S.P. (1984), Application of the «Defender» Consumer Model, Marketing Science, 3 (Fall), 327–351.

Hauser J.R. and Shugan S. (1983), Defensive Marketing Strategies, Marketing Science, 2 (Fall), 319–360.

Hauser J.R. and Wernerfelt B. (1988), Existence and Uniqueness of Price Equilibria in DEFENDER, Marketing Science, 7 (Winter), 92–93.

Horsky D. and Nelson P. (1988), New Brand Positioning and Pricing in an Oligopolistic Market, Working Paper, University of Rochester.

Kumar K.R. and Sudharshan D. (1988), Defensive Marketing Strategies: An Equilibrium Analysis Based on Decoupled Response Function Models, Management Science, 34 (July), 805–815.

Lane W.J. (1980), Product Differentiation in a Market with Endogenous Sequential Entry, The Bell Journal of Economics, 11 (Spring), 237–260.

Lancaster K. (1966), A New Approach to Consumer Theory, Journal of Political Economy, 74, 132–157.

Lancaster K. (1971), Consumer Demand: A Mew Approach, New York, Columbia University Press.

Moorthy K.S. (1988), Product and Price Competition in a Duopoly, Marketing Science, 5 (Summer), 141–168.

Robinson W.T. (1988), Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries, Journal of Marketing Research, 25 (February), 87–94.

Robinson W.T. and Fornell C. (1985), Sources of Market Pioneer Advantages in Consumer Goods Industries, Journal of Marketing Research, 22 (August), 305–317.

Rosen S. (1974), Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition, Journal of Political Economy, 82 (January-February), 34–55.

Shugan S. (1987), Estimating Brand Positioning Maps Using Supermarket Scanning Data, Journal of Marketing Research, 24 (February), 1–19.

Shugan S. (1989), Product Assortment in a Triopoly, Management Science, 35 (March), 304–320.

Smith S.A. (1986), New Product Pricing in Quality Sensitive Markets, Marketing Science, 5 (Winter), 70–87.

Tellis G. and Wernerfelt B. (1987), Competitive Price and Quality under Asymmetric Information, Marketing Science, 6 (Summer), 240–253.

Tratjenberg M. (1989), The Welfare Analysis of Product Innovations, with an Application to Computed Tomography Scanners, Journal of Political Economy, 97 (April), 444–479.

Urban G. , Carter T. , Gaskin S. and Mucha Z. (1986), Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications, Management Science, 32 (June), 645–659.

West D. (1981), Testing for Market Preemption Using Sequential Location Data, Bell Journal of Economics, 12 (Spring), 129–143.

Wierenga B. (1984), Empirical Test of the Lancaster Characteristics Model, International Journal of Research in Marketing, 1, 263–293.