Prise de décision jointe chez les couples âgés: Un schéma d'étude

Abstract

Deux courants de recherche sont analysés dans cet article: celui sur le comportement du consommateur âgé et celui sur la prise de décision mari-femme. Cet article comble le vide entre ces deux courants, développe des propositions de recherche et propose des méthodologies appropriées à l'étude des couples âgés en tant que consommateurs.

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