Les modèles gravitaires, conçus par analogie avec la loi de la gravitation universelle adaptée au phénomène d'attraction commerciale des magasins, ont été améliorés au point de constituer aujourd'hui des instruments d'implantation et même de gestion des points de vente. Il est proposé ici un état de l'art et de nouvelles perspectives d'utilisation de ces modèles.
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