La vérification du succès des manipulations expérimentales en marketing

Aronson Elliot Carlsmith J. Merrill (1968), Experimentation in Social Psychology, in The Handbook of Social Psychology, 2nd ed., Vol. 2, Lindzey Gardner Aronson Elliot eds, Reading, MA, Addison-Wesley Publishing Company, 1–79.

Bagozzi Richard P. (1977), Structural Equation Models in Experimental Research, Journal of Marketing Research, 14 (May), 209–226.

Baker Michael J. Churchill Gilbert A. Jr. (1977), The Impact of Physically Attractive Models on Advertising Evaluations, Journal of Marketing Research, 14 (November), 538–555.

Bearden William O. Shimp Terence A. (1982), The Use of Extrinsic Cues to Facilitate Product Adoption, Journal of Marketing Research, 19 (May), 229–239,.

Biehal Gabriel Chakravarti Dipankar (1986), Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives, Journal of Consumer Research, 12 (March), 382–405.

Brehm Jack W. Cohen Arthur R. (1962), Exploration in Cognitive Dissonance, New York, John Wiley & Sons, Inc.

Burnkrant Robert E. Howard Daniel J. (1984), Effects of the Use of Introductory Rhetorical Questions Versus Statements on Information Processing, Journal of Personality and Social Psychology, 47 (December), 1218–1230.

Calder Bobby J. Sternthal Brian (1980), Television Commercial Wearout: An Information Processing View, Journal of Marketing Research, 17 (May), 173–186.

Campbell Donald T. (1960), Recommendations for APA Test Standards Regarding Construct, Trait, or Discriminant Validity, American Psychologist, 15 (August), 546–553.

Churchill Gilbert A. Jr. (1979), A Paradigm for Developing Better Measures of Marketing Constructs, Journal of Marketing Research, 16 (February), 64–73.

Churchill Gilbert A. Jr. Surprenant Carol (1982), An Investigation Into the Determinants of Customer Satisfaction, Journal of Marketing Research, 19 (November), 491–504.

Cook Thomas D. Campbell Donald T. (1979), Quasi-Experimentation: Design and Analysis Issues for Field Settings, Boston, Houghton-Mifflin Company.

Cronbach Lee J. Meehl Paul E. (1955), Construct Validity in Psychological Tests, Psychological Bulletin, 52 (July), 281–302.

Dholakia Ruby Sternthal Brian (1977), Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?, Journal of Consumer Research, 3 (March), 223–232.

Farnsworth Paul R. Misumi Issei (1931), Further Data on Suggestion in Pictures, American Journal of Psychology, 43 (October), 632.

Festinger Leon (1953), Laboratory Experiments, in Research Methods in the Behavorial Sciences, Festinger Leon Katz Daniel eds, New York, Holt, Rinehart & Winston, 136–172.

Fromkin Howard L. Streufert Siegfried (1976), Laboratory Experimentation, in Handbook of Industrial and Organizational Psychology, Dunnette Marvin D. , ed., Chicago, Rand McNally, 415–465.

Garner Wendell R. Hake Harold W. Eriksen Charles W. (1956), Operationism and the Concept of Perception, Psychological Review, 63 (May), 149–159.

Green Paul E. (1978), Analyzing Multivariate Data, Hinsdale, IL, The Dryden Press.

Holbrook Morris B. (1978), Beyond Attitude Structure: Toward the Informational Determinants of Attitude, Journal of Marketing Research, 15 (November), 545–556.

Hovland Carl I. Irving Janis L. Kelley Harold H. (1953), Communication and Persuasion: Psychological Studies of Opinion Change, New Haven, CT, Yale University Press.

Jöreskog Karl G. Sörbom Dag (1981), LISREL V, Chicago, National Educational Resources. Inc.

Keppel Geoffrey (1982), Design and Analysis: A Researcher's Handbook, 2nd ed., Englewood Cliffs, NJ, Prentice-Hall, Inc.

Keren Gideon Lewis Charles (1979), Partial Omega Squared for ANOVA Designs, Educational and Psychological Measurement, 39 (Spring), 119–128.

Kidd Robert F. (1976), Manipulation Checks: Advantage or Disadvantage, Representative Research in Social Psychology, 7 (2), 160–165.

Kisielius Jolita Sternthal Brian (1984), Detecting and Explaining Vividness Effects in Attitudinal Judgments, Journal of Marketing Research, 21 (February), 54–64.

LaTour Stephen A. (1981), Variance Explained: It Measures Neither Importance nor Effect Size, Decision Sciences, 12 (January), 150–160.

Lynch John G. Jr. (1982), On the External Validity of Experiments in Consumer Research, Journal of Consumer Research, 9 (December), 225–239.

Miniard Paul W. Cohen Joel B. (1979), Isolating Attitudinal and Normative Influences in Behavioral Intentions Models, Journal of Marketing Research, 16 (February), 102–110.

Peter J. Paul (1979), Reliability: A Review of Psychometric Basics and Recent Marketing Practices, Journal of Marketing Research, 16 (February), 6–17.

Peter J. Paul (1981), Construct Validity: A Review of Basic Issues and Marketing Practices, Journal of Marketing Research, 18 (May), 133–145.

Platt John R. (1964), Strong Inference, Science, 146 (October), 347–353.

Reingen Peter H. Kernan Jerome B. (1977), Compliance with an Interview Request: A Foot-in-the-Door, Self-Perception Interpretation, Journal of Marketing Research, 14 (August), 365–369.

Saadi Mitchel Farnsworth Paul R. (1934), The Degrees of Acceptance of Dogmatic Statements and Preferences for Their Supposed Makers, Journal of Abnormal and Social Psychology, 29 (2), 143–150.

Sawyer Alan G. (1975), Demand Artifacts in Laboratory Experiments in Consumer Research, Journal of Consumer Research, 1 (March), 20–30.

Sawyer Alan G. Ball A. Dwayne (1981), Statistical Power and Effect Size in Marketing Research, Journal of Marketing Research, 18 (August), 275–290.

Sawyer Alan G. Peter J. Paul (1983), The Significance of Statistical Significance Tests in Marketing Research, Journal of Marketing Research, 20 (May), 122–133.

Sherman Steven J. Ahlm Karin Berman Leonard Lynn Steven (1978), Contrast Effects and Their Relationship to Subsequent Behavior, Journal of Experimental Social Psychology, 14 (July), 340–350.

Stanley Thomas J. (1978), Are Highly Credible Sources Persuasive?, Journal of Consumer Research, 5 (June), 66–67.

Sternthal Brian Dholakia Ruby Roy (1978), Rejoinder, Journal of Consumer Research, 5 (June), 67–69.

Wetzel Christopher G. (1977), Manipulation Checks: A Reply to Kidd, Representative Research in Social Psychology, 8 (2), 88–93.