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Quelques remarques sur l'article de J.-L. Chandon et A. Strazzieri

Recherche et Applications en Marketing (French Edition)

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First published online March, 1987

Quelques remarques sur l'article de J.-L. Chandon et A. Strazzieri

Volume 2, Issue 1

https://doi.org/10.1177/076737018700200105

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References

1.

Chandon

J.-L.

Strazzieri

A.

(1986), Une analyse de structure de marché sur la base de la mesure de l'ensemble évoqué, Recherche et Applications en Marketing, 1, 17–39.

2.

Loether

H. J.

McTavish

D. G.

(1974), Descriptive Statistics for Sociologists, Boston: Allyn & Bacon, Inc.

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