Les promotions des ventes et l'accélération des achats par les consommateurs

Blair K. C. (1982), Coupon Design, Delivery Vehicle, Target Market Affect Conversion Rate: Research, Marketing News, 15 (May 28), 1–2.

Blattberg Robert C. Buseing Thomas Peacock Peter Sen Subrata (1978), Identifying the Deal-Prone Segment, Journal of Marketing Research, 15 (August), 369–377.

Eppen Gary D. Lieberman Joshua (1981), A Theoretical and Empirical Evaluation of Price Deals in Consumer Nondurables, Journal of Marketing, 45 (Winter), 116–129.

Bowman Russell D. (1980) Couponing and Rebates, New York, Lebhar-Friedman Books.

Carter Richard A. L. Nagar Anirudh L. (1977), Coefficients of Correlation for Simultaneous Equation Systems, Journal of Econometrics, 6, 39–50.

Chatfield C. Goodhart G. J. (1973), A Consumer Purchasing Model with Erlang Inter-Purchase Times, Journal of the American Statistical Association, 68 (December), 824–835.

Chevalier M. Curhan Ronald C. (1976), Retail Promotion as a Function of Trade Promotion: A Descriptive Analysis, Sloan Management Review, 18 (Fall), 19–32.

Donnelly Marketing (1981), Third Annual Survey of Promotion Practices.

Ehrenberg A. S. C. (1959), The Pattern of Consumer Purchases, Applied Statistics, 8, 26–41.

Fair R. C. (1970), The Estimation of Simultaneous Equation Models with Lagged Endogenous Variables and First Order Serially Correlated Errors, Econometrica, 38 (May).

Guadagni Peter M. Little John D. C. (1983), A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing Science, 2 (Summer), 203–238.

Henderson Caroline M. (1983), The Effect of Price Promotion on Brand Choice, unpublished DBA thesis, Cambridge, MA: Graduate School of Business Administration, Harvard University.

Herniter Joseph (1971), A Probabilistic Market Model of Purchase Timing and Brand Selection, Management Science, 18 (December).

Jacoby Jacob Chestnut Robert W. (1978), Brand Loyalty Measurement and Management, New York, John Wiley & Sons.

Johnston J. (1972), Econometric Methods (Second Ed.), New York, McGraw-Hill Book Company.

Lilien Gary L. Kotler Philip (1983), Marketing Decision Making: A Model-Building Approach, New York, Harper & Row.

Massy William F. Montgomery David B. Morrison Donald G. (1970), Stochastic Models of Buying Behavior, Cambridge, MA, MIT Press.

Montgomery David B. (1971), Consumer Characteristics Associated with Dealing: An Empirical Example, Journal of Marketing Research, 8 (February), 118–120.

Montgomery David B. (1983), Trade Response to Promotion: A Preliminary Report, Research Paper No. 690, Palo Alto, CA, Stanford University Graduate School of Business.

Narasimhan C. (1984), A Price Discrimination Theory of Coupons, Marketing Science, 3 (Spring).

Neslin Scott A. Shoemaker Robert W. (1983), A Model for Evaluating the Profitability of Coupon Promotions, Marketing Science, 2 (Fall), 361–388.

Perle Richard J. (1981). A Composite Heterogeneous Stochastic Model for Simulating the Effect of Marketing Mix Variables on Purchase Incidence, Brand Choice, and Quantity of Purchase, Unpublished Ph.D. Dissertation, Los Angeles, CA, University of Southern California.

Pindyck Robert S. Rubinfeld Daniel L. (1981), Econometric Models and Economic Forecasts, New York, McGraw-Hill Book Company.

Quelch John A. (1982), Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective, Cambridge, MA: Marketing Science Institute, Report No. 82–106.

Shoemaker Robert W. (1979), An Analysis of Consumer Reactions to Product Promotions, in Educators' Conference Proceedings, Chicago: American Marketing Association, 244–248.

Ward Ronald W. Davis James E. (1978), A Pooled Cross-Section Time Series Model of Coupon Promotions, American Journal of Agricultural Economics, 60 (August), 393–401.

Webster Frederick E. (1965), The «Deal-Prone» Consumer, Journal of Marketing Research, 2 (May), 186–189.

Webster Frederick E. (1971), Marketing Communication, New York, The Ronald Press Company.

Wierenga B. (1974), An Investigation of Brand Choice Processes, Belgium, Rotterdam University Press.

Wilson R. Dale Newman Larry M. Hastak Manoj (1979), On the Validity of Research Methods in Consumer Dealing Activity: An Analysis of Timing Issues, in Educators' Conference Proceedings, Chicago, American Marketing Association, 41–46.

Zufryden Fred S. (1977), A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior, Management Science, 24 (October), 121–136.

Zufryden Fred S. (1978), An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior, Management Science, 24 (March), 761–773.