Face aux défis climatiques et à l’augmentation de la demande en eau, il est crucial de comprendre les comportements des consommateurs en matière d’utilisation de l’eau pour formuler des stratégies de préservation efficaces de cette ressource. Dans ce contexte, une revue systématique de la littérature sur la consommation individuelle de l’eau est menée. Ainsi, 183 articles, publiés dans des revues de sciences de gestion reconnues, ont été rigoureusement collectés et analysés. Un modèle conceptuel est érigé à partir des cinq principales thématiques qui émergent de l’analyse des articles sélectionnés : (1) les antécédents liés au consommateur (intrinsèques), (2) les antécédents liés à son environnement (extrinsèques), (3) les pratiques de consommation d’eau, (4) les pratiques de conservation de l’eau et (5) les politiques d’influence pour préserver la ressource en eau. Cette synthèse systématique de la littérature fournit d’une part des conclusions raisonnablement claires et objectives sur l’état actuel des connaissances, et d’autre part, permet d’identifier des angles morts qui sont autant de pistes de recherche. Ainsi, un agenda de recherche sur la consommation individuelle de l’eau est proposé. Ce dernier intègre des implications sociétales ou managériales afin de suggérer aux acteurs de l’eau comment ils peuvent accompagner le consommateur dans sa transition vers une utilisation plus responsable de l’eau.
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