Les technologies d’amélioration et de modification du corps, anciennes et récemment introduites, prolifèrent. L’évolution de leur acceptabilité sociale exige une compréhension à un niveau macro, souvent fournie en recherche sur le comportement du consommateur par des théories institutionnelles ou des théories de l’assemblage mettant en avant l’ancrage institutionnel et matériel de ces technologies. En prenant pour point de départ la notion d’imaginaire social de Castoriadis, nous soutenons qu’au-delà de ces cadres explicatifs matériels-institutionnels dominants, la politique contemporaine de consommation liée au corps doit également être considérée comme fermement enracinée dans l’émergence d’un imaginaire social transformé, où le corps est perçu comme un objet malléable. Nous exposons les différences entre ces approches et proposons une modélisation du changement des significations de l’imaginaire social. Nous concluons que les technologies du corps représentent l’aboutissement ultime de l’imaginaire de la culture de consommation.
AdamsS (2011) Castoriadis’s Ontology: Being and Creation. New York: Fordham University Press.
2.
AndersonB (1983) Imagined Communities. Reflections on the Origin and Spread of Nationalism. London: Verso.
3.
ArnouldEJThompsonCJ (2005) Consumer culture theory (CCT): twenty years of research. Journal of Consumer Research31(4): 868–882.
4.
AskegaardSGertsenMCLangerR (2002) The body consumed: reflexivity and cosmetic surgery. Psychology & Marketing19(10): 793–812.
5.
AskegaardSKjeldgaardD (2013) The global self. In: BelkRWRuvioA (éds) The Routledge Companion to Identity and Consumption. London: Routledge, 336–343.
6.
AskegaardSKjeldgaardDArnouldEJ (2009) Reflexive culture’s consequences. In: NakataC (éd.) Beyond Hofstede: Culture Frameworks for Global Marketing and Management. London: Palgrave Macmillan, 101–122.
7.
AskegaardSLinnetJT (2011) Towards an epistemology of consumer culture theory: phenomenology and the context of context. Marketing Theory11(4): 381–404.
8.
BaudrillardJ (1998 [1970]) The Consumer Society. London: Sage.
9.
BelkRW (1988) Possessions and the extended self. Journal of Consumer Research15(2): 139–168.
10.
BelkRW (2013) Extended self in a digital world. Journal of Consumer Research40(3): 477–500.
11.
Ben SlimaneKChaneyDHumphreysA, et al (2019) Bringing institutional theory to marketing: taking stock and future research directions. Journal of Business Research105: 389–394.
12.
BouchetD (2007) The ambiguity of the modern conception of autonomy and the paradox of culture. Thesis Eleven88(1): 31–54.
13.
BouchetD (2018) Beyond reductionism, constructivism and arbitrary sampling in consumer research thanks to Castoriadis. In: AskegaardSHeilbrunnB (éds) Canonical Authors in Consumption Theory. London: Routledge, 258–265.
14.
CallonM (2006) Sociologie de l’acteur réseau. In: Sociologie de la traduction : Textes fondateurs. Paris: Presses des Mines.
15.
CannifordRBajdeD (éds) (2015) Assembling Consumption: Researching Actors, Networks and Markets. New York: Routledge.
16.
CastoriadisC (1987 [1975]) The Imaginary Institution of Society. Cambridge: Polity Press.
17.
CastoriadisC (1991) Philosophy, Politics, Autonomy – Essays in Political Philosophy. Oxford: Oxford University Press.
18.
CastoriadisC (1997a) The crisis of the identification process. Thesis Eleven49(1): 85–98.
19.
CastoriadisC (1997b) World in Fragments: Writings on Politics, Society, Psychoanalysis, and the Imagination. Stanford, CA: Stanford University Press.
20.
CastoriadisC (1999) Figures du pensable. Les carrefours du labyrinthe, VI. Paris: Éditions du Seuil.
21.
DeLandaM (2016) Assemblage Theory. Edinburgh: Edinburgh University Press.
22.
DeleuzeGGuattariF (2004) A Thousand Plateaus. London: Continuum.
23.
DiMaggioPJPowellWW(1983) The iron cage revisited: institutional isomorphism and collective rationality in organizational fields. American Sociological Review48: 147–160.
24.
EmmecheC (2007) A biosemiotic note on organisms, animals, machines, cyborgs, and the quasi-autonomy of robots. Pragmatics & Cognition15(3): 455–483.
25.
FoucaultM (1984a) L’Usage des plaisirs. Paris: Gallimard.
26.
FoucaultM (1984b) Le souci de soi. Paris: Gallimard.
27.
FoucaultM (1988) Technologies of the Self. Amherst, MA: University of Massachusetts Press.
28.
FoxNJ (2011) The ill-health assemblage: beyond the body-with-organs. Health Sociology Review20(4): 359–371.
29.
GaonkarDP (2002) Toward new imaginaries: an introduction. Public Culture14(1): 1–19.
GiddensA (1991) Modernity and Self Identity: Self and Society in the Modern Age. Stanford, CA: Stanford University Press.
32.
GieslerMFischerE (2017) Market system dynamics. Marketing Theory17(1): 3–8.
33.
GrönroosC (2020) Service marketing research priorities. Journal of Services Marketing34(3): 291–298.
34.
HakimC (2010) Erotic capital. European Sociological Review26(5): 499–518.
35.
HeideggerM (1977 [1954]) The Question Concerning Technology and Other Essays. New York: Garland Publishing Inc.
36.
HoltDB (1995) How consumers consume: a typology of consumption practices. Journal of Consumer Research22(1): 1–16.
37.
HumphreysA (2010) Megamarketing: the creation of markets as a social process. Journal of Marketing74(2): 1–19.
38.
JafariAAlyMDohertyAM (2022) An analytical review of market system dynamics in consumer culture theory research: insights from the sociology of markets. Journal of Business Research139: 1261–1274.
39.
JoasHMeyerR (1989) Institutionalization as a creative process: the sociological importance of Cornelius Castoriadis’s political philosophy [Review of Crossroads in the Labyrinth; The Imaginary Institution of Society; Domaines de l’homme: Les carrefours du labyrinthe II., by C. Castoriadis, K. Soper, M. H. Ryle, & K. Blamey]. American Journal of Sociology94(5): 1184–1199.
40.
KhamisSAngLWellingR (2017) Self-branding, ‘micro-celebrity’ and the rise of social media influencers. Celebrity Studies8(2): 191–208.
41.
Komporozos-AthanasiouAFotakiM (2015) A theory of imagination for organization studies using the work of Cornelius Castoriadis. Organization Studies36(3): 321–342.
42.
KristensenDBRuckensteinM (2018) Co-evolving with self-tracking technologies. New Media & Society20(10): 3624–3640.
43.
KullK (2023) Choices by organisms: on the role of freedom in behaviour and evolution. Biological Journal of the Linnean Society139(4): 555–562.
44.
KuruogluA (2024) The distributed body. Journal of Marketing Management40: 608–618.
45.
LatourB (2005) Reassembling the Social: An Introduction to Actor-Network-Theory. Oxford: Oxford University Press.
46.
LawJ (2009) Actor-network theory and material semiotics. In: TurnerB (éd.) The new Blackwell Companion to Social Theory. Oxford: Blackwell, 141–158.
47.
LianidisKAskegaardST (2022) La santé heideggérienne : techniques, soi et post-humanisme. In: GorgeH (éd.) Santé, consommation et marchés. Paris: EMS Management & Société, 301–324.
48.
MoisioRBeruchashviliM (2010) Questing for well-being at Weight Watchers: The role of the spiritual-therapeutic model in a support group. Journal of Consumer Research36(5): 857–875.
49.
MolA (1999) Ontological politics. A word and some questions. The Sociological Review47(1_suppl): 74–89.
50.
MorinE (1973) Le paradigme perdu. La nature humaine. Paris: Éditions du Seuil.
51.
MorinE (2005 [1990]) Introduction à la pensée complexe. Paris: Éditions du Seuil.
52.
MüllerCJ, éd. (2016) Prometheanism: Technology, Digital Culture and Human Obsolescence. New York: Rowman & Littlefield.
53.
NøjgaardMØBajdeD (2021) Comparison and cross-pollination of two fields of market systems studies. Consumption Markets & Culture24(2): 125–146.
54.
OurahmouneN (2017) Embodied transformations and food restrictions: the case of medicalized obesity. Journal of Business Research75: 192–201.
55.
PatalanoR (2007) Imagination and society. The affective side of institutions. Constitutional Political Economy18: 223–241.
56.
PeñalozaLVenkateshA (2006) Further evolving the new dominant logic of marketing: from services to the social construction of markets. Marketing Theory6(3): 299–316.
57.
PerloffRM (2014) Social media effects on young women’s body image concerns: theoretical perspectives and an agenda for research. Sex Roles71: 363–377.
PressMArnouldEJ (2011) Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture11(2): 168–194.
60.
ReganH (2023) Fields, features, and filters: how dating applications construct sexual fields and romantic and erotic capital. Sexualities26(7): 657–677.
61.
ScarabotoDFischerE (2013) Frustrated fatshionistas: an institutional theory perspective on consumer quests for greater choice in mainstream markets. Journal of Consumer Research39(6): 1234–1257.
62.
Schneider-KampA (2024) Can ethics be assembled? Consumer ethics in the age of artificial intelligence and smart objects. Consumption Markets & Culture27(1): 59–70.
63.
SchwarzkopfS (2011) The political theology of consumer sovereignty: towards an ontology of consumer society. Theory, Culture & Society28(3): 106–129.
64.
ScottLM (2006) Fresh Lipstick: Redressing Fashion and Feminism. New York: Macmillan.
65.
ShankarACherrierHCannifordR (2006) Consumer empowerment: a Foucauldian interpretation. European Journal of Marketing40(9/10): 1013–1030.
66.
SneathDHolbraadMPedersenMA (2009) Technologies of the imagination: an introduction. Ethnos74(1): 5–30.
67.
SontagS (2005) An argument about beauty. Daedalus134(4): 208–213.
68.
SoperK (1995) What is Nature? Culture, Politics, and the Non-Human. Oxford: Blackwell Publishers.
69.
StraussC (2006) The imaginary. Anthropological Theory6(3): 322–344.
70.
SuddabyRGanzinMMinkusA (2017) Craft, magic and the re-enchantment of the world. In:SiebertS (éd.) Management Research . New York: Routledge, 41–72.
71.
ThompsonNA (2018) Imagination and creativity in organizations. Organization Studies39(2–3): 229–250.
72.
ThompsonJB (1982) Ideology and the social imaginary: an appraisal of Castoriadis and Lefort. Theory and Society11(5): 659–681.
73.
Tovar-RestrepoM (2012) Castoriadis, Foucault, and Autonomy. London: Bloomsbury.
74.
VargoSLKoskela-HuotariKBaronS, et al (2017) A systems perspective on markets–Toward a research agenda. Journal of Business Research79: 260–268.
