Quelques pistes et orientations pour relever les défis posés par l’internationalisation de RAM et la transformation de la recherche en marketing

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Brée J (2021) Les défis du positionnement d’une revue académique nationale. Le cas Recherche et Applications en Marketing. Recherche et Applications en Marketing 36(1): 80–88.

Bultez A Derbaix C Herrmann J-L (2021) « Statistiquement significatif » ? Respectons l’incertitude de l’effet testé. Recherche et Applications en Marketing: 37(1): 87–112.

Chandy RK Johar GV Moorman C Roberts JL (2021) Better marketing for a better world. Journal of Marketing 85(3): 1–9.

Gatignon H (2019) Les comportements éthiques et ceux contrevenant aux principes déontologiques de la recherche dans le processus de publication. Recherche et Applications en Marketing 34(2): 67–79.

Gotteland D (2019) Editorial. Recherche et Applications en Marketing 34(2): 3–5.

Haenlein M Bitner MJ Kohli AK Lemon AK Reibstein DL (2021) Guest editorial: responsible research in marketing. Journal of the Academy of Marketing Science Disponbile en ligne: https://link.springer.com/article/10.1007/s11747-021-00812-z.

Haven LT Van Grootel L (2019) Preregistering qualitative research. Accountability in Research 26(3): 229–244.

Hulland J Houston M (2021) The importance of behavioral outcomes. Journal of the Academy of Marketing Science 49(3): 437–440.

Jallais J (2021) Mon expérience de Rédacteur en chef de Recherche et Applications en Marketing : mémoire d’un pionnier. Recherche et Applications en Marketing 36(2): 96–99.

Kerr NL (1998) HARKing: Hypothesizing After the Results are Known. Personality and Social Psychology Review 2(3): 196–217.

Krishna A (2021) The need for synergy in academic policies: an introduction to the dialogue on pre-registration. Journal of Consumer Psychology 31(1): 146–150.

Neumayer E Plumper T (2017) Robustness Tests for Quantitative Research. Cambridge: Cambridge University Press.

Nosek BA Ebersole CR DeHaven AC Mellor DT (2018) The preregistration revolution. Proceedings of the National Academy of Sciences 115(11): 2600–2606.

Özçağlar-Toulouse N (2021) Recherche et Applications en Marketing au cœur des transformations dans le monde de la recherche. Recherche et Applications en Marketing Disponible en ligne: https://journals.sagepub.com/doi/abs/10.1177/07673701211011632.

Perugini M Gallucci M Costantini G (2018) A practical primer to power analysis for simple experimental designs. International Review of Social Psychology 31(1): 1–23.

Pham MT Oh TT (2021) Preregistration is neither sufficient nor necessary for good science. Journal of Consumer Psychology 31(1): 163–176.

Pras B (2021) Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée. Recherche et Applications en Marketing 36(2): 81–95.

Richardson HA Simmering MJ Sturman MC (2009) A tale of three perspectives: examining post hoc statistical techniques for detection and correction of common method variance. Organizational Research Methods 12(4): 762–800.

Sawyer AG Laran J Xu J (2008) The readability of marketing journals: are award-winning articles better written? Journal of Marketing 72(1): 108–117.

Simmons J Nelson L Simonsohn U (2021) Pre-registration: why and how. Journal of Consumer Psychology 31(1): 151–162.

Warren NL Farmer M Gu T Warren C (2021) Marketing ideas: how to write research articles that readers understand and cite. Journal of Marketing 85(5): 42–57.

Wasserstein RL Schirm AL Lazar NA (2019) Moving to a world beyond “ p < 0.05”. The American Statistician 73(sup1): 1–19.