Abstract

Get full access to this article
View all access options for this article.
References
1.
Kerin
RA
(1996 ) In pursuit of an Ideal: the editorial and literary history of the Journal of Marketing . Journal of Marketing 60 (1 ): 1 –13 .
2.
Özçağlar-Toulouse
N
(2015 ) Premiers pas . Recherche et Applications en Marketing 30 (1 ): 3 –4 .
