Représentations visuelles

Arnould E Dion D (n.d.) Brand as performance: how firms shape brand dynasties to manage human brands. A paraître.

Aggarwal P McGill AL (2012) When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism. Journal of Consumer Research 39(August): 307–323.

Belk RW Kozinets RV (2005) Videography in marketing and consumer research. Qualitative Market Research 8(2): 128–141.

Belk RW Caldwell ML Devinney TM Eckhardt GM Henry P Kozinets R Plakoyiannaki E (2017) Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management 1–27.

Caldeira SP (2016) Identities in flux: an analysis to photographic self-representation on Instagram. Observatorio (OBS*) 10(3): 135–158.

Cayla J Arnould EJ (2013) Ethnographic stories for market learning. Journal of Marketing 77(July): 1–16.

Chen S Lin L Yuan X (2017) Social media visual analytics. Computer Graphics Forum 36(June): 563–558.

Dion D (2007) The contribution made by visual anthropology to the study of consumption behavior. Recherche et Applications en Marketing 22(1): 61–78.

Epley N Waytz A Cacioppo JT (2007) On seeing human: a three-factor theory of anthropomorphism. Psychological Review 114(October): 864–886.

Fox AK Bacile TJ Nakhata C Weible A (2018) Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media. Journal of Consumer Marketing 35(1): 11–21.

Harrell DF Lim C-U (2017) Reimagining the avatar dream: modeling social identity in digital media. Communications of the ACM 60(July): 50 – 61

Iqani M Schroeder JE (2016) #selfie: digital self-portraits as commodity form and consumption practice. Consumption, Markets & Culture 19(October): 405–415.

Kavakci E Kraeplin CR (2017) Religious beings in fashionable bodies: the online identity construction of hijabi social media personalities. Media, Culture & Society 39(September): 850–868.

Lanier CD Rader SC Fowler AR (2013) Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy. Journal of Marketing Management 29(January): 26–47.

Larsen HH Mick DG sted C (éds) (1991) Marketing and Semiotics. Copenhagen: Copenhagen Business School Press.

Mosley DV Abreu RL Ruderman A Crowell C (2017) Hashtags and hip-hop: exploring the online performances of hip-hop identified youth using Instagram. Feminist Media Studies 17(April): 135–152.

Palomares NA Lee F-J (2010) Virtual gender identity: the linguistic assimilation to gendered avatars in computer-mediated communication. Journal of Language & Social Psychology 29(March): 5–23.

Schembri S Boyle MV (2013) Visual ethnography: achieving rigorous and authentic interpretations. Journal of Business Research 66(9): 1251–1254.

Seregina A (2017) Engaging the audience through videography as performance. Journal of Marketing Management, 1–18.

Teng C-I (2017) Impact of avatar identification on online gamer loyalty: perspectives of social identity and social capital theories. International Journal of Information Management 37(December): 601–610.

Triberti S Durosini I Aschieri F Villani D Riva G (2017) Changing avatars, changing selves? The influence of social and contextual expectations on digital rendition of identity. CyberPsychology, Behavior & Social Networking 20(August): 501–507.

Umiker-Sebeok J (éd.) (1987) Marketing and Semiotics: New Directions in the Study of Signs for Sale. Berlin: De Gruyter.

Uzlaner D (2017) The selfie and the intolerable gaze of the Other. International Journal of Applied Psychoanalytic Studies 14(December): 282–294.

Woermann N (2018) Focusing ethnography: theory and recommendations for effectively combining video and ethnographic research. Journal of Marketing Management 1–25.