Notre étude examine les effets des messages pro- versus- anti-jeu en provenance de l’industrie du jeu. De façon paradoxale, les messages anti-jeu accroissent l’intention de jouer des joueurs, de même que les messages pro-jeu. Les implications de ces résultats en termes de politique publique ouvrent la discussion.
AgostinelliGGrubeJW (2002) Alcohol counter-advertising and the media: A review of recent research. Alcohol Research & Health26(1): 15–21.
2.
AmeyB (2001) People’s participation in and attitudes to gaming, 1985-2000. Research report, Wellington, New Zealand: Department of Internal Affairs.
3.
BaumeisterRFBratslavskyEFinkenauerC. (2001) Bad is stronger than good. Review of General Psychology5: 323–370.
4.
BindeP (2007) Selling dreams — Causing nightmares? On gambling advertising and problem gambling. Journal of Gambling Issues20: 167–192.
5.
BindeP (2009) Exploring the impact of gambling advertising: An interview study of problem gamblers. International Journal of Mental Health & Addiction7(4): 541–554.
6.
BlaszczynskiAPNowerL (2002) A pathways model of problem and pathological gambling. Addiction97(5): 487–499.
7.
BlochPHRidgwayNMDawsonSA (1994) The shopping mall as consumer habitat. Journal of Retailing70 (1): 23–42.
8.
BushmanBJStackAD (1996) Forbidden fruit versus tainted fruit: Effects of warning labels on attraction to television violence. Journal of Experimental Psychology: Applied2(3): 207–226.
9.
BrownSPStaymanDM (1992) Antecedents and consequences of attitude toward the ad: A meta-analysis. Journal of Consumer Research19: 34–51.
ChristensonP (1992) The effects of parental advisory labels on adolescent music preferences, Journal of Communication42: 106–113.
12.
CrowleyAEHoyerWD (1994) An integrative framework for understanding two-sided persuasion. Journal of Consumer Research20:561–574.
13.
CurrieSRHodginsDCCaseyDM. (2012) Examining the predictive validity of low-risk gambling limits with longitudinal data. Addiction107(2): 400–406.
14.
DerevenskyJAlissaSGuptaR. (2010) An empirical study examining the impact of gambling advertisements on adolescent gambling attitudes and behaviors. International Journal of Mental Health & Addiction8 (1): 21–34.
15.
FarrellyMCHealtonCGDavisKC. (2002) Getting to the truth: Evaluating National Tobacco Countermarketing Campaigns. American Journal of Public Health92 (6): 901–907.
16.
GolmierIChebatJCGélinas-ChebatC (2007) Can cigarette warnings counterbalance effects of smoking scenes in movies?. Psychological Reports100: 3–18.
17.
GrantJEKimSW (2001) Demographic and clinical features of 131 adult pathological gamblers. Journal of Clinical Psychiatry62(12): 957–962.
18.
GriffithsMD (2005) Does gambling advertising contribute to problem gambling?. International Journal of Mental Health & Addiction3: 15–25.
19.
HairJ FAndersonRETathamRL. (1992) Multivariate Data Analysis. New York: Macmillan.
20.
KornDHursonTReynoldsJ (2003) Commercial Gambling Advertising: Possible Impact on Youth Knowledge, Attitudes, Beliefs, and Behavioural Intentions. Research report, Guelph: Ontario Problem Gambling Research Centre.
21.
LeeHSLemanskiJLJunJW (2008) Role of gambling media exposure in influencing trajectories among college students. Journal of Gambling Studies24(1): 25–37.
22.
LemarieLChebatJC (2013) Resist or comply: Promoting responsible gambling among youth. Journal of Business Research66(1): 137–140.
23.
OrfordJGriffithsMWardleH. (2009) Negative public attitudes towards gambling: Findings from the 2007 British gambling prevalence survey using a new attitude scale. International Gambling Studies9: 39–54.
24.
McMullanJLMillerD (2009) Wins, winning and winners: The commercial advertising of lottery gambling. Journal of Gambling Studies3(25): 273–295.
25.
MizerskiDMillerRMizerskiK. (2004) The stochastic nature of purchasing a state’s lottery products. Australasian Marketing Journal12(3): 56–69.
26.
MizerskiDMizerskiK (2001) The effect and implications for a stochastic pattern of lotto game play. International Gambling Studies1: 132–149.
27.
MonaghanSDerevenskyJSklarA (2008) Impact of gambling advertisements and marketing on children and adolescents: Policy recommendations to minimise harm. Journal of Gambling Issues22: 252–274.
28.
MooreSMOhtsukaK (1997) Gambling activities of young Australians: Developing a model of behaviour. Journal of Gambling Studies13(3): 207–236.
29.
PechmannCKnightSJ (2002) An experimental investigation of the joint effects of advertising and peers on adolescents’ beliefs and intentions about cigarette consumption. Journal of Consumer Research, 29: 5–19.
30.
PreacherKJHayesAF (2004) SPSS and SAS Procedures for Estimating Indirect Effects in Simple Mediation Models, Behavior Research Methods. Instruments and Computers, 36(4): 717–31.
31.
RuckerDDPettyREBrinolP (2008) What’s in a frame anyway? A meta-cognitive analysis of one versus two sided message framing on attitude certainty. Journal of Consumer Psychology18: 137–149.
SteadMGordonRAngusK. (2007) A systematic review of social marketing effectiveness. Health Education107(2): 126–191.
34.
ShapiroS (1999) When an ad’s influence is beyond our conscious control: Perceptual and conceptual fluency effects caused by incidental ad exposure. Journal of Consumer Research26: 16–36.
35.
StaymanDMBatraR (1991) Encoding and retrieval of ad affect in memory. Journal of Marketing Research28(2): 232–239.
36.
The Economist (2010) You bet. Attempts to ban online gaming are doomed to fail. Better to legalise, tax and regulate the habit. Disponible en ligne:www.economist.com/node/16539402 (July8) (téléchargé le 5 Novembre 2011).
37.
WrightK B (2005) Researching Internet-based populations: Advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services. Publié en ligne le 23 juin 2006. http://dx.doi.org/10.1111/j.1083-6101.2005.tb00259.
38.
WoodRTWilliamsR J (2009) Internet Gambling: Prevalence, Patterns,Problems, and Policy Options. Research report, Guelph: Ontario Problem Gambling Research Centre.
39.
ZhangP (2004) Over- or under-advertising by state lotteries.Thèse de doctorat: Department of Economics, University of Maryland.
40.
ZhaoXLynchJGJrChenQ (2010) Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research37: 197–206.
