Cet article propose une revue critique des recherches en marketing sur les effets de la perception sans conscience de stimuli supraliminaux.
La recension des résultats existants au niveau de l’accessibilité du stimulus dans la mémoire, de sa probabilité d’inclusion dans l’ensemble de considération, de son évaluation, et de ses chances de choix, débouche sur dix propositions de recherche rassemblées dans un modèle intégrateur. Plusieurs directions prioritaires pour les recherches futures sont finalement soulignées.
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