L’achat outre-frontière a très peu été étudié lorsque qu’il s’effectue sur Internet. Cet article propose un modèle conceptuel des déterminants de l’expérience d’achat outre-frontière sur Internet. Six déterminants et un modérateur de l’intention d’achat sont proposés. Les implications de ce modèle et des perspectives de recherche sont présentées.
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