L'objectif principal de cette recherche est d'étudier les effets de la pression temporelle sur le traitement des informations. Pour rendre compte du processus de décision en situation de temps contraint, une expérimentation a été réalisée par la méthode informatisée des tables d'informations auprès de 521 consommateurs d'ordinateurs portables. Il en ressort que l'intensité de la pression temporelle a une influence non linéaire sur la vitesse de traitement des informations, induit une sélection des attributs les plus importants, et ne modifie que légèrement la méthode de recherche d'information adoptée par le consommateur. Le traitement de la pression temporelle en trois niveaux (nulle, modérée, forte) conforte l'idée d'un processus adaptatif non linéaire entre la pression temporelle et les variables dépendantes.
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