L'analyse de la littérature montre l'intérêt de développer les recherches sur la créativité du consommateur dans les activités de loisirs créatifs. Les théories associées et l'investigation qualitative des motivations conduisent à considérer l'expérience créative dans ses constituants hédoniques (plaisir, vitalité) et eudémoniques (sensation d'apprentissage, expérience d'identité) ainsi que l'orientation motivationnelle du consommateur lorsqu'il s'engage dans l'activité créative. Les relations entre les constituants de l'expérience et l'originalité ou l'esthétique du résultat créatif sont ensuite posées pour étudier le rôle de cette orientation motivationnelle. Les résultats confirment l'importance de ce rôle et plusieurs opportunités de développement des recherches sont proposées.
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