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BIBLIOGRAPHIE: Au cæur de la marque : créer,gérer,développer et évaluer sa marque

Recherche et Applications en Marketing (French Edition)

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First published online September, 2004

BIBLIOGRAPHIE: Au cæur de la marque : créer,gérer,développer et évaluer sa marque

Volume 19, Issue 3

https://doi.org/10.1177/076737010401900308

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