Restricted accessResearch articleFirst published online 2004-3
Un examen critique des indicateurs de construit et des erreurs de spécification des modèles de mesure dans la recherche en marketing et en comportement du consommateur
Une revue de la littérature suggère que peu d'études utilisent des modèles de mesure avec indicateurs formatifs alors même qu'elles le devraient. L'objectif de cette recherche est donc de : (a) discuter de la distinction entre modèles de mesure formatifs et réflexifs, (b) développer un ensemble de critères conceptuels qui peuvent être utilisés pour déterminer si un construit doit être modélisé comme ayant des indicateurs formatifs ou réflexifs, (c) établir une revue de la littérature en marketing afin d'obtenir une estimation de l'étendue des erreurs de spécification des modèles dans le champ de recherche, (d) estimer l'ampleur avec laquelle la spécification erronée d'un modèle de mesure biaise les estimations des relations entre les construits, par l'utilisation d'une simulation Monte Carlo, et (e) fournir des recommandations pour modéliser des construits ayant des indicateurs formatifs.
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