S'il est peu étudié en marketing, l'accompagnement du visiteur du lieu de loisirs n'en constitue pas moins une dimension importante de son expérience de consommation. L'accompagnement du visiteur du lieu de loisirs peut être décrit par la présence (vs l'absence), le nombre mais aussi l'identité de ses éventuels compagnons de visite (conjoint/amis/famille). Cet article propose une synthèse des recherches ayant porté sur le rôle, les antécédents et l'impact sur le comportement individuel de l'accompagnement du visiteur du lieu de loisirs. Des perspectives pour la recherche ainsi que des implications pour les managers de lieux de loisirs en seront tirées.
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