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BIBLIOGRAPHIE: Mesurer l'audience des médias. Du recueil des données au média-planning

Recherche et Applications en Marketing (French Edition)

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First published online September, 2002

BIBLIOGRAPHIE: Mesurer l'audience des médias. Du recueil des données au média-planning

Volume 17, Issue 3

https://doi.org/10.1177/076737010201700309

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