BIBLIOGRAPHIE: Internet marketing,readings and online resources

Applbaum K. Jordt I. (1996), Notes toward an application of McCracken's cultural categories for cross-cultural consumer research, Journal of Consumer Research, 23, 3, 204–218.

Arnould E.J. Wallendorf M. (1994), Market-oriented ethnography: Interpretation building and marketing strategy formulation, Journal of Marketing Research, 31, 4, 484–504.

Belk R.W. Sherry J.F. Jr. Wallendorf M. (1989), A naturalistic inquiry into buyer and seller behavior at a swap meet, Journal of Consumer Research, 14, 449–471.

Bourdieu P. (1984), Distinction. A social critique of the judgement of taste, London.

Douglas M (1996), Thought styles. Critical essays on good taste, London, Sage.

Hirschman A.O. (1970), Exit, voice and loyalty, Cambridge, Harvard University Press.

MacLaverty B. (1997), Grace notes, London, Jonathan Cape.

Spiggle S. (1994), Analysis and interpretation of qualitative data in consumer research , Journal of Consumer Research, 21, 3, 491–503.

Venkatesh A. (1995), Ethnoconsumerism: A new paradigm to study cultural and cross-cultural consumer behavior, Marketing in a multicultural world: Ethnicity, nationalism, and cultural identity, éds. Costa J.A. Bamossy G.J. , Thousand Oaks, CA, Sage Publications, 26–67.