De nombreux réseaux de points de vente adoptent la pluralité des formes, mixant franchise et succursalisme. Le modèle de Bradach, bien que limité aux chaînes de restauration rapide américaines arrivées à maturité, constitue une tentative de synthèse des défis qu'une chaîne de points de vente doit relever pour assurer son développement et sa survie. La pluralité des formes permet de relever ces défis et de résoudre certaines contradictions dans le marketing des réseaux de points de vente.
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